6 Ways Every Learning Leader Should Be Using Video LSCon 2018

Steve Rozillis of Panopto gave us six ways to make video the centerpiece.

With the rate of turnover in many companies, organizations and departments, I am very interested in recording employees before they leave. Perhaps they can even leave a little "welcome" video for the person replacing them - or those left behind.

The New York Times published an article in 2014 about “Capturing Employees’ Expertise on Camera Before They Hit the Exits”.

Number One

Preserve the knowledge of existing employees. If you don’t make a video, you could have them write a manual. However, not everyone is a writer.

You can also hold meetings. But later no one will remember everything that was said.

Instead of a video of someone talking (talking head) you could record them drawing or writing on a whiteboard.

Record what they do. Capture the information.

You can do more than one thing. You can have meetings and record video.

Another option is to have them record what they are working on right now and what still needs to be done. Record how they did it.

Make a video of a key part of your institution (department or role).

Number Two

Use video for onboarding. (There is a difference between onboarding and orientation.)

When there is a lot of onboarding, consistency and efficiency is very important.

TIP: An easy way to keep onboarding videos up-to-date is to do screen recordings of what was changed and why.

When you get a new employee, the usual thing people do is send out an email introduction. Instead, make a 2 to 4-minute video of the same email context. “It adds a human element.”

Keep a library of the introduction videos for new employees (and old) to review. It will help everyone remember who is who and who does what.

Number Three

Social Learning is “what happens in the middle”.

Social is the oldest way of sharing information. However, sharing in real life is hard. Video helps break that obstacle.

Number Four Use video for mobile learning.

Number Five Use video for executive messaging.

Number Six

Recording at scale means recording an entire meeting or class. It requires that you record EVERYTHING. For example, in the past 10 years higher ed began lecture captures. Approximately 80 percent of universities now record these. And they are not alone. Many corporations also use this video technique such as Siemens PLM and Qualcomm.

There's more information about Steve Rozillis on the ATD site.